The New iPad: Understanding Why It’s a Software Marketing Tool

Just like iPad first generation and the iPad 2, the new iPad is an exclusive piece of hardware that will continue to be one of Apple’s marketing platforms for hundreds of apps and software products including its own. If you’re looking for a review of the new iPad, its capabilities or anything about it that is “new,” you won’t find it here. In fact, what you’re about to read is more about “old” features in the new iPad. Why? Because the reason you’re probably itching to get the new iPad has very little to do with the new features it offers, and a lot to do with the familiar high-quality product that you know Apple delivers.

Not only does the new iPad assist consumers with purchase apps and software online, it is also the vehicle for helping people to make purchases in Apple’s brick-and-mortar stores. Go into an Apple store and you’ll find dozens of iPads set up, giving you’re the ability to summon help, view product pricing and features.

You counter the statement with “Not everyone can be Apple.” True. But we can learn quite a few very important lessons from this (very) basic breakdown of how the iPad touches its consumers’ lives.

1. Create an amazing branding strategy whose core is hinged on delivering users with an exceptional experience.

2. Create a branding strategy with a focus on emotions. Think about your audience’s aspirations, dreams, hopes, passion, innovation, liberty, imagination, lifestyle. Will you remove the complexity from the lives of your audience? Be real. Be human. Make a heartfelt connection with your customers.

3. Your brand equity lies in your customers. Create products and services that will be loved. Then generate a sense of community among the users of your product lines. Do this and you’ll thrive when the economy is fat and survive when it is slim.

4. Understand that all aspects of your customer experience are important. Your brand touch-points must reinforce your brand. Continually explore ways you can expand and improve your distribution capabilities. Consider your visitors and think about ways you can make their experience with your brand stimulation. Give them the option to discover more about your brand or product lines in a no-pressure environment, to try out your products and get practical help. Be helpful, informative and enthusiastic without being pushy or brash.

5. Look to the future. Use the popularity of your products to break into new markets. Expand your target audience and apply and streamline your brand messaging to your entire product line. Maintain your brand identity with everything associated with your brand name.

It’s no secret that Apple is a tycoon in the computer hardware and software industry. As programmers, software developers, app developers, designers and content marketers Apple is a great place to look for inspiration.