Almost everybody might have dreamed about being independent and started ones own business. When one thinks about starting his own business, the first question he needs to answer is; “What products or services one should carry?” There are so many opportunities today. Many of them look attractive and workable. Please be careful and aware many of entrepreneurs make mistakes on choosing products or services for their business.
There are three points to research and consider what products or services one should take for own business:
1) One is comfortable and enthusiastic on the products and services, which he chose.
2) One is confident about the effect and the helpfulness of the products and services.
3) One has base knowledge and information base for the products and services.
Let us examine one by one. With regard to the above 1) comfort, one would have tried some supplement for his energy and had a beneficial result. The one was glad about the result of the nutrition supplement he used and explored his business opportunity. Fortunately, for him, the supplement business allowed him to carry the ones he loved. When he talks about the supplement and its effect, he is comfortable and enthusiastic. When one listens to him, his talk is powerful and persuasive. One should choose he is comfortable and enthusiastic.
The second point is similar to the first one but slightly different. This item is viewing the nature of products and services from buyers’ standpoint. The potential buyers are skeptical about the effects and helpfulness of the products and services which one tries to sell. It would not be too much to say that buyers looking for a reason not to buy your products or services. If they noticed even a slight sign of showing seller’s non-confidence on the effect and helpfulness, they would reject it. The seller must have full confidence about his product and services. In other words, one must select products and services, which he could be totally confident.
There is a lot of invitations for business to carry, such as consumable products, cosmetics, clothing, software, business training, web business training, language training, language training textbooks or even housing, one should select business which is familiar for him. For example, if one invited to computer related business opportunity, he did not have enough knowledge and information of the computer, or he has not even used computer, the computer related opportunity is not for this person, obviously. If one were invited to the nutrition supplement, which he had never used or been familiar, the supplement should not be his products.